
Not long ago, Vanitha Narayanan had the time to pluck rosemary and basil
from her kitchen garden at her home in the United States to cook dinner
for her family every evening. Italian, Oriental, West Indian, North
Indian and South Indian - she could handle any cuisine. But dinner
wasn't just a chore for Narayanan - it was a form of relaxation, after
her demanding day job at International Business Machines (IBM).
Things
changed after she landed in India in 2009. Her high-profile roles as
Sales and Distribution Leader and then Managing Partner for Global
Business Services left her little time to even watch television food
shows, let alone cook. Narayanan has more than enough on her plate as IBM India's new Managing Director, a role that has propelled her into the league of just a handful of women to head a technology company in the country.
Narayanan's work-life balance may be off - her day is packed with
back-to-back meetings - but she isn't complaining. IBM has done well in
the past few years: the company does not break up revenues by country or
headcount, but sources say it employs about 150,000 people. That makes
it the largest multinational employer in the country. Narayanan has
shepherded the company beyond its traditional strengths in telecom. "In
the last few years, I have taken the IBM story to many industries beyond
telecom - banking, financial services and insurance, industrial and
retail segments," she says.
Since she moved to India, IBM has
reported significant wins in insurer Birla Sun Life, Asian Paints and
Godrej Consumer Products, among others. Narayanan applied her learning
from telecom to other sectors. "Before I came here, I thought of myself
as a telecom person - I spent 20 years in that industry. For the first
time, I have started working with companies in manufacturing and
industries I have not worked with before," she says.
The 54-year-old IBM India chief has risen from the ranks.
She began her career at the company as a trainee, servicing telecom
customer Southwestern Bell Telephone Company in Missouri in the US. She
spent 10 years working with this client. "It has defined my IBM career.
It helped me lay a foundation - you respect the industry of your client
and sometimes, the client is your best teacher," says Narayanan, a
management graduate specialising in management information systems.
"Apart from a job in a department store, IBM is my only job. It was the
only place where I wrote a professional resume and was interviewed."
Steadily,
she climbed the corporate ladder to become Global Vice President for
IBM's telecom solutions offerings and in 2006 moved to Shanghai to run
the communications sector business for IBM's Asia Pacific Unit. India
happened next. And it has been the ultimate feather in her professional
cap, considering the size of domestic business, the number of people it
employs and IBM India's strategic importance from an outsourcing
perspective. "IBM wanted somebody with an appreciation for the market,
for what it needed from a local perspective. I brought my experience
with IBM, in global and local roles. Plus, they had me here for the last
four years learning the market and running parts of the business," says
Narayanan.
FULL COVERAGE: The Most Powerful Women in Indian Business
But
Narayanan's familiarity with Big Blue's India business dates back to
2001 when she was asked to help start a local telecom practice. She did a
"special project" and put together a team that created history. IBM
bagged a landmark $750-million outsourcing deal for 10 years with Bharti
Airtel in 2004, a contract now valued at $2.5 billion.
Despite
her meteoric rise, Narayanan comes across as extremely modest. She says
she doesn't think she is powerful - she prefers the word 'influential'.
She also struggles to pinpoint a defining moment in her career. "I don't
have these night-and-day moments," she says. "My first decade was about
appreciation for an industry and a client. The second decade was about
bringing value, about building organizational capability. The third
decade is about leadership in different cultures and environments."
Narayanan
pauses for a while before talking about her leadership style. "You
should ask my team," she says. Colleagues say Narayanan is both
collaborative and decisive at the same time. "She is no push-over," says
Jeby Cherian, Vice President and Managing Partner of IBM Global
Business Services, India/South Asia. "But she can build trust very
easily. "