You might be limited to a strict budget when you want to start a business, but that doesn’t mean you don’t have any options. It is possible to start a business with very little money, if you have the right combination of skills, work ethic and marketing know-how.
According to Chris Guillebeau, author of The $100 Startup, “To succeed in a business project, especially one you’re excited about, it helps to think carefully about all the skills you have that could be helpful to others and particularly about the combination of those skills.”
Related: 8 Musts to Start Your Business With Little to No Capital
Follow these simple guidelines to start a business when you have little to no money. Learn how to make money today.
1. Make something.
Yes, making something does take an initial cost in supplies, but oftentimes, these products can be sold for many times over their actual cost. What you decide to make is up to you, but there are several places you can sell your handmade options online:
- Abe’s Market deals in natural and organic goods, such as lotions, candles, granola, and more.
- Etsy is one of the largest online markets for almost anything homemade, from jewelry to wooden toys for kids.
- Bonanza is another growing handmade marketplace, similar to Etsy. According to PC World, it boasts over 10 million visits per month.
- eBay is one of the biggest online ecommerce marketplaces in the world, and its streamlined store options, easy checkout through Paypal, and customizable listing options make it a great choice for selling items.
Many business owners sell their products on multiple platforms to get the most exposure possible. It is important, however, to make sure your inventory stays updated on all sites you have a storefront on. If you want to learn about more resources for selling homemade items, check out this Lifehacker post.
2. Resell something.
If you don’t want to make anything (or you don’t consider yourself a creative person), many business owners have grown large businesses just be reselling products that have already been made. This can be done through a variety of ways or channels:
- Drop shipping: Set up an online store and partner with drop-shipping companies that will do all the order fulfillment for you. Online ecommerce platform Shopify has a great drop shipping guide, and Tim Ferriss does a good job of explaining drop shipping in his well-known book, The Four Hour Work Week.
- Thrift stores and garage sales: If you know where to look, you can find items at thrift stores, antique shops, flea markets and garage sales and resell them online or in your local community for more than you purchased them for. One extremely successful example of this is Sophia Amoruso, the founder of Nasty Gal. Amoruso started buying and reselling vintage and unique fashion pieces on eBay, and her company has grown to a net income of $24 million in 2011 with over 200 employees. Her book, #GIRLBOSS, is in inspiring look into how she got started.
3. Sell your services.
One way to start a business with little to no startup capital is to sell your services, instead of a physical product. There’s a huge variety of services you can offer, depending on your background and interests.
Some will require advanced degrees, such as accounting, while others require little more than a working knowledge of how it’s done (such as babysitting, lawn mowing or personal assistance).
Because you are selling your services, you will need a branding plan to make sure your name and company gets in front of the people who may need the service. Some places that are free for promoting your services include Fiverr, Craigslist, Elance, Taskrabbit and Skillshare.
It’s also useful to have a website to show examples of your work, list your experience, and blog about your industry to draw visitors. If you want to learn more about branding and online marketing, check outBuffer’s social-media blog, Hubspot’s blog, Content Marketing Institute and CopyPress.
4. Barter to get what you need.
Unfortunately, it’s extremely hard to start a business without any type of funds at all. Even creating a freelance-writing business utilizing Elance and a free Wordpress or Wix website will still require a computer to work on as well as Internet. However, there are ways to get supplies you need for starting your business without money.
For instance, if you find yourself in need of a used laptop, try to barter for it. Build a new website for a used electronics supplier, or offer babysitting services to your neighbor for their old Macbook.
5. Utilize low-cost services.
As mentioned previously, you can use sites such as Fiverr or Elance to advertise your products and services on, but you can also use these platforms to build up your own company. For instance, many designers offer $5 to $25 logo designs (that come with free revisions). Sort by reviews and look at past examples to find a designer or service provider that matches your style.
This is a great way to get branding materials, printed items (Vistaprintand Zazzle are great places to buy personalized items), or other needed items without much cost. And for additional savings, be sure to look for coupon codes on sites such as RetailMeNot before checking out at any online retailer!
Starting a business requires ingenuity and a passion for what you are doing. Once you find yourself doing something you enjoy, you will be more likely to find ways to make it all come together.
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11 Killer Free Tools to Launch and Build Your Startup
TODAY'S MOST READ
Image credit: dseadon | Foap.com
Yeah, we’ve all heard of the $100 startup, but free is way better, right?
Building startups can be hard. They’re worth it, but definitely not easy, although starting can be simpler than people make it.
There has never been a better time to start a company. Mobile proliferation has led to a world that is always connected. Moore’s Law is in full effect with computing faster and cheaper than ever before. There are endless free and useful products online that can help you launch and build your startup.
This is a very short list, as there are thousands of products and tools out there for startups, but here are some I’ve found to be useful.
1. Startup Stash
A curated directory of resources and tools to help you build your startup. This is a good starting point.
2. Square Space Logo
Use this for basic logos done instantly. It's helpful during hackathons or Startup Weekends. I created my mom’s startup logo here. Yes, I’m helping my mom build a startup. More to come on that front very soon.
3. Shake
Here you can find free legal agreements. You can create, sign and send legally binding agreements in seconds. It's effective and simple to use.
4. The Name App
A free name generator. Search for domains and social profiles for your startup. Helpful when first starting and trying to come up with a strong web presence.
5. Content Idea Generator
This helps you figure out content ideas. I love this tool to help get my creativity flowing. Check it out.
6. Pablo by Buffer
Design engaging images for your social media posts for free. It's super quick and easy to use.
7. Stock Snap.io
Go here for free beautiful stock photos. I use them when building websites.
8. Freebbble
This site features more than 1,000 high quality designs made by Dribbble users. Most are editable and can be used for web or mobile. Such an awesome collection.
9. Type Form
There's a free plan for creating surveys, forms, payment forms, etc. It's an awesome way to display font on the web and mobile (Hiten Shah turned me onto this).
10. SumoMe
Everyone uses SumoMe now to grow traffic. It's great for building lists, heat maps, popup email boxes, etc. Thanks Noah.
11. Awesome Screenshot
This sites makes screenshots simple and it allows you to mark up the images as well. The site says it's "the easiest way to communicate with images."
Bonus: Great F**king Startup Advice
Everyone needs some strongly worded advice from time to time.
Like I said, there are thousands of free products and tools to help us start and build our startups. Do you have any other recommendations? Tweet me @andrewmedal or add your favorites in the comments section below.