What is Social Media Optimization?
Social Media Optimization can be defined as a process of achieving Marketing Communication and Branding goals through the use of various Social Media Websites. It is a process to optimize web sites, so that they are easily connected or interlaced with online communities and community websites
Primarily the Focus of Social Media Optimization is to drive traffic from Sources other than the Search Engines. Social media can take many different forms, including Internet forums, web logs, social blogs, wikis, pod casts, pictures and videos. It is an important aspect of Web Marketing which helps you in building your Company Image, Identification and Online Communication strategy. Orkut, Facebook, Linkedin, Digg, Stumbleupon, Flickr, Twitter, My Space, hi5 and Youtube are some of the Popular Social Media Websites.
Social Media Optimization can be defined as a process of achieving Marketing Communication and Branding goals through the use of various Social Media Websites. It is a process to optimize web sites, so that they are easily connected or interlaced with online communities and community websites
Primarily the Focus of Social Media Optimization is to drive traffic from Sources other than the Search Engines. Social media can take many different forms, including Internet forums, web logs, social blogs, wikis, pod casts, pictures and videos. It is an important aspect of Web Marketing which helps you in building your Company Image, Identification and Online Communication strategy. Orkut, Facebook, Linkedin, Digg, Stumbleupon, Flickr, Twitter, My Space, hi5 and Youtube are some of the Popular Social Media Websites.
Difference between SEO VS SMO
SEO is all about the Search Engines While SMO is about the new social media sources like blogs, bookmarking websites, media sharing websites, social websites.
With SMO you can actively participate in the same activities that your audience does, with SEO there is no such participation.
SMO is heavily-reliant on networking and strong profiles, while SEO can be done without this.
In SEO Inbounds links are a large determining factor in rankings while in SMO links are a result of Success.
With SMO the Results are quick as compared to SEO which may take few months to show Results.
How does Social Media work?
The basic aim of Social Media Optimization is building an audience which can communicate with you 24X7. With Social Media the audience can participate by adding comments, instant messaging or even editing the stories themselves. It is a form of Pull Marketing, which is all about making something easy to spread on the Web and creating a Word of Mouth.
Primarily, social media depend on interactions between people as the discussion and integration of words to build shared-meaning, using technology as a conduit. It helps you in socializing your customers, employees, stakeholders and business partner’s as well.
Benefits of a Social Media
- Generate Publicity
- Brand Awareness
- Drives traffic other than Search Engine
- Local / Regional / National focus
- Blogging Platform
- Customer Loyalties
- Lead Generation
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Change
in technology and evolution of social relation online resulted in new way of
marketing. This technique of marketing is better than traditional way of
marketing especially for new emerging companies these companies get quick
result and exposure through social media marketing.
It also allows people to participate and contribute for example You tube gets around 25 million visitors each month. This is very interesting way of communicating with people and get their attention toward your sites, products and company.
Social media marketing is also helps in building relationships between the customers and business owners and other people of their staff. This is the way of getting your customer trust some time people don’t only want services and products but they also want to be heard and social media marketing helps in it with very respective manner.
Millions of people daily visit social media sites and blogs which help you in getting long tail traffic for a long period of time because you develop these high-value links, you can easily rank prominently for targeted terms in search engines and increase your long-tail traffic.
This is also a very low cost promotional method by using this technique in a very short period of time you found your sites or business noticed by the people in very low expenses. Isn’t it great that without spending much amount of money you get customers for your business?
It also allows people to participate and contribute for example You tube gets around 25 million visitors each month. This is very interesting way of communicating with people and get their attention toward your sites, products and company.
Social media marketing is also helps in building relationships between the customers and business owners and other people of their staff. This is the way of getting your customer trust some time people don’t only want services and products but they also want to be heard and social media marketing helps in it with very respective manner.
Millions of people daily visit social media sites and blogs which help you in getting long tail traffic for a long period of time because you develop these high-value links, you can easily rank prominently for targeted terms in search engines and increase your long-tail traffic.
This is also a very low cost promotional method by using this technique in a very short period of time you found your sites or business noticed by the people in very low expenses. Isn’t it great that without spending much amount of money you get customers for your business?
Social Media Optimization is the next level in marketing and
can attract huge people to a website. It involves driving traffic to a website
through new channels because search engines aren't the only sites that can
drive big traffic. Today, with the rise of social networking and sharing sites
there are new opportunities for marketers to promote themselves. Social media
can be considered anything that can help build a community to rally around and
so the websites such as Digg, Facebook,
and YouTube can now be used as places to put out your marketing message. The
benefit of SMO is, it increases web traffic very rapidly. It also helps to
increase back-links from higher page rank websites that in turn can increase
your website's Google page rank.
Recently SMO has become an easy way
to optimize your website. The basic concept that lies behind social media optimization
is very simple and it is to implement some changes to your website and to
optimize a site so that it is more easily connected to, and largely visible in
social media searches on custom search engines.
Here are the original 5 rules of SMO
Here are the original 5 rules of SMO
- Increase your linkability - You will have to increase the linkability of the content in your web site so as to optimize your web site for social communities. You can develop a web blog to do the same; however there are also some other ways like creating content that exists elsewhere into a useful format.
- Make tagging and bookmarking easy - Traditional bookmarking & tagging includes adding content features like quick buttons to "add to del.icio.us" are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).
- Reward inbound links - Inbound links are used as a measurement for success of a blog or a web site. Inbound links have more influence in search results and have impact on overall rankings. From using Permalinks to recreating similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you and also increase your visibility in the search engines.
- Help your content travel - It is not similar to SEO where you optimize your content according to your website & search engines. It is about presenting the proper content in proper web site. When you have content that can be portable like PDFs, video files, audio files etc. by submitting them to relevant social media sites will surely help your content to travel further, and ultimately get links back to your site which in turn helps to increase your link popularity.
- Encourage the mashup - In today's co-creation world, it pays to be more open about let the others use your content within reason. Syndicating your content with the help of RSS makes it easy for others to create mashups than can drive more traffic to your site or augment your content.
Social Media Optimization
Social Media Optimization...Boosting your Brand Image and Popularity
Social Media Optimization is the newest optimizing technique that is based on participations of users and social mediums. Via social media optimization, your brand gets much more exposure and interactions with the target and potential customers or communities. In this way, your website directly reaches to the customers.Social Media Marketing makes sure that your brand gets the maximal social networking and media search results or SERP. SMO makes your website much more visible, well known and establishes your distinct brand. The best thing is that you are always connected with the customers whose feedback will let you shape your business to the perfection.