Ram Gopal Varma and Manchu Vishnu are
reshaping the business of Telugu cinema by completely eliminating the
distribution layer getting directly in contact with the exhibitors
through their movie auction site. ‘Anu Kshanam,’ the new movie in their
combination has opened a new website where eligible players can bid for
the area wise exhibition rights for their respective city or town. At
yesterday’s held press meet, Manchu Vishnu has called this model of
business as a success with overwhelming response from buyers.