Headlines are the 2nd most important on-page ranking aspect. Even though it’s a rather basic factor in search engine optimisation, you get a considerable positive effect if headlines are being used optimal. Learn how to create SEO friendly headlines below.
What Is A Web Page Headline?
A short definition of what a headline is can be: A headline is the
heading or sub-heading of a web article. A picture of a main headline
and sub headline in web content is shown below.
PIC 1: Main Headline
PIC 2: Sub Headline
What’s the meaning of a headline?
The purpose of a headline is to describe what a certain article is
about. A good headline will convince the reader to read the whole
article, where as a not so good one will more likely put them off.
Why are headlines so important?
For search engines, headlines basically mean “a more important piece
of content than rest of your webpage copy”. If you view headings in the
same way, and spend time to create perfect headlines, prominent search
engine rankings will follow (- at least if you follow rest of
SEO School’s advice).
Headline engagement: the 80/20 rule
From your average website visitors, 80 % are likely to read your
headlines. However, only 20 % of your visitors will read the rest of
your content. The better the headline, the more likely you are to
convert your visitors. So what can you do to make your web visitors read
more of your content?