Content and website conversion analysis are closely linked to your search engine optimisation efforts. If done in close symbiosis, you can expect to see great outcomes.
Let’s start with your current content and determine what to consider.
Entry points for your web content
If your competitor and keyword analysis have been done properly, you will be more likely to see visitors coming in to your website from a wide range of keywords.That is of course a good start, to have a wide stream of visitors coming in. But what do you do with them while they are on your site?
Is your content unique and selling?
When you get visitors on your site, it’s important that your content is interesting enough to keep them there. Otherwise, they will not suggest it to others, nor will they become potential customers for you.You need to ask yourself: Is the website content authentic, unique while answering queries from visitors? That’s usually the most important part.
Furthermore, you need to ask yourself, ‘What is the purpose of my content’; does it lead to a satisfying level of sales/conversions? If not, perhaps it’s time to come up with a new plan.