Referring to other websites by giving an external link to them is one of the most underestimated ranking factors in search engine optimisation. However, linking to less legitimate websites can seriously hurt your rankings as well.
External links should therefore be done in moderation and only when linking adds value to your article, shows a different angle or dimension and is well-deserved. Here is what to consider before giving a link to another website.
What is an external link?
While internal links go within the same domain, an external link can be defined as ‘A hyperlink directed to another website’.Visual Example: www.YourSite.com (How a visitor see it)
HMTL Example: www.YourSite.com (How a developer would see it)
Don’t be afraid to link out to credible sources:
Many businesses are afraid to link out to other websites. It’s wise to be cautious about whom you link out to, but don’t be afraid to link out if an external link is deserved.Giving links to ‘credible websites’ with high quality content is usually beneficial for your website ranking and it’s visitors. Who are you linking to today? And why do you link to them? In the next paragraph SEO specialist gives advice on what to keep in mind when you are about to put in a link.