Time waits for no one—everything ages.
This can be a good thing, such as with a fine bottle of wine, but age
isn’t always so kind; if you let items like cars and teeth age without
proper care or maintenance, they deteriorate and often stop working
entirely.
This applies to online business material
as well. There are still people who think you can just put business
material online and expect it to remain accurate, relevant, and useful,
but this isn’t the case. Like other aspects of business, such as
advertising and product lines, online business material needs to be
regularly updated if it’s going to help a business succeed.
It’s important to pay close attention to
your SEO and its age. SEO has a shelf life, eventually becoming almost
useless to your business. While you may not wish to do it, you have to
be ready to refresh your SEO material so it continues to benefit you and
your business.
Examine and Evaluate
Updating SEO means having to examine and
evaluate content on a regular basis. By going through your online
business results, you can get a feeling of where your SEO is weak and
where to make the necessary changes.