Technical Issues with websites are more common than you might expect. The problems may turn out to be small or big, but in either case, they affect your search engine rankings negatively. In order to succeed with search engine optimisation it’s fundamental to solve your technical problems first.
What Do Technical Issues Have In Common?
There are many types of technical issues which can impact your SEO.The common denominator for the technical problems is that they destroy your search engine optimisation, or at least make sure that your search engine rankings deteriorate.
Some of the most frequent types of technical problems are likely:
- Duplicated content: Makes it hard for search engines to understand which subpages are most important.
- No sitemap: Might be harder to find all subpages on your domain.
- Unreadable URLs: Session ID’s and parameters making it hard to read and understand what’s to expect on the site.
- www and Non-www issues: Having multiple URLs you get links to.
- 404-issues: It’s important to analyse your 404 issues and do something against them.
- Multiple domains with identical content: It’s never a good idea to have exactly the same content on multiple sites.
- Changing content or urls: This technical problem can often be corrected with a simple 301-redirect. But like always, there might be exceptions where other practices might be recommended.