The benefits of being listed in a web directory

In theory, there are two main benefits of being listed in a web directory:

• Increased link-popularity due to a one-way link from a highly-respected resource.
• Increased traffic due to being listed in a directory that is searched by many people every day.

In reality though, these benefits are directly related to how popular the directory is itself, and how much money you have paid for your listing. Of course, if the link is for free, there is nothing to worry about.
But if you are paying for submission, you need to know some very important facts.

Link Popularity

As far as link-popularity is concerned, you need to factor in several variables:

• The Page Rank of the directory
• The Page Rank of the category page on which you are listed
• Where you are listed on the page
• The number of competing websites on that page
• If there are other websites in your niche that can offer you the same conditions for the same price or less (very, very important).