Backlinks, incoming links or simply inbound links are one of the most misunderstood factors in search engine optimisation, but also the single most important. Continue below to discover some of the first steps to take in a backlink analysis.
What is backlinks?
A backlink is simply a hyperlink, which can be seen as a reference from another website to your website. Without good backlinks, you will not experience prominent search engine rankings – at least not for competitive keywords.Why backlinks factors are often misunderstood
Many people believe that backlinks are mostly a numbers game. I would say they’re not. Focus on trusted, high quality backlinks instead. Having outstanding content makes it way easier to get those relevant, high quality backlinks that will make your website increase quickly in search engine rankings.The reason backlinks are so often misunderstood is partly because:
- Data Overflow: There are a lot of various metrics to follow in an analysis of backlinks.
- How To Isolate Factors: It’s very hard to isolate various backlink metrics for the average webmaster.
- Link Quantity: At first, it might sound logical that links is a numbers game. Then you realise that search engines have long term statistics over each and every link and rank them according to the content quality, new link speed among other factors.
- Hard To Measure: It’s hard to measure link quality and trust for average webmasters.