Email Marketing for SEO

This being my 500th post, it feels like a bit of a milestone, and I thought I'd write about something that is seldom discussed: SEO and email marketing, or, more specifically, how email marketing can be helpful to your SEO efforts. Ideally, your efforts to promote your website should not be limited to SEO alone. Digital marketing is a complex affair, and its various aspects can work effectively together to bring targeted traffic and conversions. Email marketing is a big subject, but I will only talk here about how email marketing can assist your SEO efforts.

On-Page Optimisation -- An Introductory Guide

It's an often asked question on the forums: what is on-page optimisation -- so here's a quick guide to what does and doesn't work. The intention is to dispel some common myths and to focus on those things that can provide a tangible improvement to your search result positions. It's not intended to be a one-stop shop for on-page SEO knowledge -- that would be beyond the scope of a single post.

So what is on-page (or on-site) optimisation. This basically encompasses all those factors and elements on the page itself that can help you rank better. This are things that you have direct control over, unlike off-page (or off-site) optimisation where, although you can influence them, you're not in direct control as you're dependent on another site/webmaster.

Link Building methods

Link Building

 

Link building is one basic tool that helps search engine’s spiders to determine the ranking of the webpage. This strategy of search engine optimization is based on the principle of referential popularity of the link. By referential popularity we mean that as two websites exchange links with each other they generally tend to add up to the popularity of the links thus, incrementing the rankings of the link in search results.

Social Media Optimization

What is Social Media Optimization?

Social Media Optimization can be defined as a process of achieving Marketing Communication and Branding goals through the use of various Social Media Websites. It is a process to optimize web sites, so that they are easily connected or interlaced with online communities and community websites

Primarily the Focus of Social Media Optimization is to drive traffic from Sources other than the Search Engines. Social media can take many different forms, including Internet forums, web logs, social blogs, wikis, pod casts, pictures and videos. It is an important aspect of Web Marketing which helps you in building your Company Image, Identification and Online Communication strategy. Orkut, Facebook, Linkedin, Digg, Stumbleupon, Flickr, Twitter, My Space, hi5 and Youtube are some of the Popular Social Media Websites.

SEO Interview Questions

1.       What is SEO?

2.       What is Google PR as shown on Google toolbar?

3.       What is keywords analysis and how do you analyze your targeted keywords.

4.       What kinds of back links are considered the most powerful?

5.       What is Google sandbox?