It’s time to find out which keywords you’ve been using so far. If a certain keyword or phrase is not found in your content, you are not very likely to be seen at the top of search engines for that keyword or phrase either.
Continue below to find out why analysing the keywords and phrases used today is an essential part of search engine optimisation.
The relationship between search engines and keywords
If search engines were like sharks, then keywords would be the fish they need to grow. One fish is not enough: a big search engine like Google needs 100’s of relevant keywords in your content if you should get a decent amount of traffic.It’s very easy to find yourself writing general words from time to time. However, to ensure you’re found in the search results you should be as specific as possible.
There are literally billions of pages with information about various topics – and it becomes harder to be found, since new websites are launched every day. If you don’t stay ‘on topic’ with your content, your chances of being found are very slim.