It’s time to find out which keywords you’ve been using so far. If a certain keyword or phrase is not found in your content, you are not very likely to be seen at the top of search engines for that keyword or phrase either.
Continue below to find out why analysing the keywords and phrases used today is an essential part of search engine optimisation.
The relationship between search engines and keywords
If search engines were like sharks, then keywords would be the fish they need to grow. One fish is not enough: a big search engine like Google needs 100’s of relevant keywords in your content if you should get a decent amount of traffic.It’s very easy to find yourself writing general words from time to time. However, to ensure you’re found in the search results you should be as specific as possible.
There are literally billions of pages with information about various topics – and it becomes harder to be found, since new websites are launched every day. If you don’t stay ‘on topic’ with your content, your chances of being found are very slim.
Where to use keywords?
Keywords should occur naturally in your titles, headlines, internal links, backlinks, file names and folders, alt-text and in the general content. Here are a few questions you can ask yourself:Are keywords used in image Alt Text?
Search engines cannot really understand the content of images, unless you set an ALT-text (Alternative Text). Make sure to check if ALT-texts are set. If you need more guidance about this, read “Creating Clear Alt Text”.Are keywords used in headlines?
Search Engines put a lot of emphasis on main headlines, since it’s an indicator of what your content is all about. Find out if you have headlines on your website and check if keywords are included in the headlines? In case you need SEO advice for headlines, read our chapter about ‘Creating Compelling & SEO Friendly Headlines’. Feel free to do our free seo review to find out how well a certain page of yours scores.Are keywords used in titles?
Since titles are the single most important on-page factor, you better spend some time creating outstanding titles. Make sure you check if your primary keywords are included in the titles. Not only the start page, but all pages on your website have a unique title with at least one keyword, describing your content. Our free seo report can help you find out if you have considered titles in your marketing efforts.Are keywords used in content?
Since keywords are what search engines clearly understand and refer to, make sure to include keywords in your content. It’s wise to include not only your number one keyword, but even 5-10 more important keywords in your general text/content. Since there is a lot to consider, make sure to read ‘Creating Outstanding Web Content’ in order to get a full understanding of search engines best practice for keywords and phrases in your web content.Are keywords used in URL’s?
URLs (other name?) are one of the first things you see in search engine listings. It’s always apparent in the top of your navigation as well. It’s therefore sensible to include one of your most important keywords in the URL path.Example: YourDomain.co.uk/Keyword
How to find which keywords to use?
There are lots of keyword tools and techniques to use in order to find out which expressions and phrases to use. For further information, see the following on-page advice chapters:-Potential Search Volume
-Keywords to Optimise
Source:http://www.seospecialist.co.uk/school/analysis/keyword-analysis/