Web Usability Factors

Web usability factors affect everybody browsing through websites, regardless if you are aware or not. Visitors usually want to get what they are looking for fast, or they might leave straight away and go to a competitor.


Above: Satisfied website visitor
SEO Specialist argues that usability factors should be seen as an integrated part of your overall search engine optimisation strategy.

What is web usability?

Web usability can be defined as ‘the art to design a website that is easy to use and simple to learn from‘. At the same time, you must be able to complete tasks with it, while your website should appeal to as many visitors as possible.
SEO Specialists short description of what to keep in mind about web usability is the following:
“Make it easy to complete tasks. This will make users happy”.

Why care about web usability?

Your website should be able to be used by as many visitors as possible without confusion. If your visitors don’t find what they are looking for, they are likely to leave within seconds. Below you’ll find a few factors to take into account.