Web usability factors affect everybody browsing through websites, regardless if you are aware or not. Visitors usually want to get what they are looking for fast, or they might leave straight away and go to a competitor.
Above: Satisfied website visitor
SEO Specialist argues that usability factors should be seen as an integrated part of your overall search engine optimisation strategy.
What is web usability?
Web usability can be defined as ‘the art to design a website that is easy to use and simple to learn from‘. At the same time, you must be able to complete tasks with it, while your website should appeal to as many visitors as possible.SEO Specialists short description of what to keep in mind about web usability is the following:
“Make it easy to complete tasks. This will make users happy”.
Why care about web usability?
Your website should be able to be used by as many visitors as possible without confusion. If your visitors don’t find what they are looking for, they are likely to leave within seconds. Below you’ll find a few factors to take into account.Seven web usability factors to consider
There are many usability factors to consider. You can find the most important ones below.• Analytics: Do you monitor traffic through your website with web analytics? Analyse where and when users bounce or just stay a few seconds, and do something against it.
• Ease of remembering: How quick and easy can a new reader of your website learn to carry out elementary tasks?
• Efficiency: Can visitors perform tasks, find products and services quickly? Lacking structure and internal linking can lead potential customers to your competitors.
• Errors Pages: How often are your visitors shown a 404-error page while using your website? Is it easy for them to get back on track?
• Memorability. Is it possible for returning visitors to remember how your site works or do they have to relearn?
• Subjective Satisfaction: Do visitors feel satisfied of your company after completing their tasks?
• Web Page Load Time: Have you tested that your web hosting is accessible and fast. If not, users will leave quickly.
Web accessibility
Also be sure to go through your content checking for any spelling or grammar mistakes. Use ALT text and internal links to improve user interaction, while improving search engine optimisation at the same time. Often, bread crumb navigation can be used to increase web accessibility.What’s your usability strategy
Setting your usability strategy begins with determining the following:• Where are your products now?
• Where do you want to take your products?
• How do users see your products and services?
• Where do you earn money?
• How do we differ from competitors?
A good way to start defining your usability strategy is often by competitor and keyword analysis.