Simple Floating Logo

This tutorial is intended to introduce you to a few simple commands, and some concepts in order to create a logo that appears to be floating above a background, like this:

The concepts are ones that you’ll likely come across multiple times while working in graphics processing. Layer masks are used to isolate a part of an image, thus allowing it to be placed over a random background for instance. The addition of a drop-shadow effect to make an object appear to be floating over the background is another example.

Getting Started

Create a new image of appropriate size for your logo:

File → New…

This will open the “Create a New Image” dialog, with options for you to specify:

6 Photo editing tips for website image optimization

The simple fact is that photos contribute a major part of the content on a web page, as you would not spend much time at a web site that offered little more than text. Unfortunately, the incredible impact that images contribute to website traffic is often discounted. Many people complain that too many images make the page load slowly. However, what they don’t realize is that by simply optimizing the images, you can fit more images into a smaller area, as well as make your page load or upload much quicker. It is not a matter to just resize the image, but you actually do a website image optimization for the best effect.

Although there are countless ways to create amazing photos with a camera, image optimization technique for a website can be a bit of a challenge. With so many different options available, photo-editing tips can be a tremendous benefit for beginnings and professional photographers alike, aiding them in shooting from the perfect perspectives. With enough practice, one can definitely create an outstanding portfolio to showcase to clients; both in print media as well as online format. It is a known fact that many E-Commerce sites require that the imagery meets a basic standard of 500-1500 pixels. Therefore the image quality is extremely important, to stay ahead of the game. Many website owners find these requirements difficult to meet, while still trying to develop a high quality image.

Improving SEO Prospects with Mobile Technology

With so many apps, features, and uses, today’s smartphones are an entity unto themselves. Cell phone technology has come a long way, and will continue to evolve in the future.

But while they have several online applications, smartphones still don’t function like desktop computers, or even laptops. When it comes to online functionality, smartphones are a little different.

This isn’t much of an issue for consumers, but it can be for online businesses. E-companies have to ensure that their online business materials, including web pages and SEO techniques, are able to work on mobile devices. With many sources saying that 2014 will bring about new consumer changes that affect how online business works, adapting to mobile-based online business practices has become a necessity.

Linking Social Media with SEO

Social media optimization (SMO) has a valuable connection to online business generation. Given social media’s popularity, it makes sense that businesses need to take advantage of it. Moreover, social media allows for new creative outlets for online businesses that can generate new sources of profit.

If you’re experienced with the most popular social media sites—Facebook, Twitter, and LinkedIn—you’re off to a good start. From here, it’s a matter of using them in conjunction with our business’ SEO techniques.

Getting Help with SEO for Online Businesses

While many online business tools can be difficult to learn and implement, those used for SEO aren’t that hard to use. Thankfully, those same SEO tools are also pretty cheap; you just need to know which ones you require and where to find them.

Reprogramming

SEO relies heavily on which programs you use, many of which are available online and are free to use. Keyword tools, especially for competitive and long-tail keywords, are easy to find and very useful, given that you’ll likely have to refresh your keywords on a regular basis.

Even the best SEO techniques can be prone to error, particularly relating to meta tags; perhaps a link breaks down, or there’s an extra space in one of your HTML tags. With the right programs, you can check your coding, display issues, and even observe data that Google Panda would reject. Consider investing into a program that will make these in-depth options available to your business.