With so many apps, features, and uses,
today’s smartphones are an entity unto themselves. Cell phone technology
has come a long way, and will continue to evolve in the future.
But while they have several online
applications, smartphones still don’t function like desktop computers,
or even laptops. When it comes to online functionality, smartphones are a
little different.
This isn’t much of an issue for
consumers, but it can be for online businesses. E-companies have to
ensure that their online business materials, including web pages and SEO
techniques, are able to work on mobile devices. With many sources
saying that 2014 will bring about new consumer changes that affect how
online business works, adapting to mobile-based online business
practices has become a necessity.
Mobile Friendly
Improving your online business for
mobile devices requires a lot of analysis. The process is quite
involved, but there’s no getting around doing it.
If you’ve used your analytics before,
you’ll know that’s where to begin. Pay extra attention to analytics
specifically from mobile searches and from clients using their mobile
phones to search via interlinking. By using analytics, you’ll see how
well clients are responding to your online material from their mobile
devices and can flag pages that need improvement.
Speaking of improvements, most analytics
allow you to track clients’ clicks. This tracking mechanism can point
out what links in your meta tags are most popular and which ones aren’t.
Based on your analytics data and tracking results, you can then decide
what plan of action to take: this could include creating new pages,
improving your on-page techniques, or removing certain link-building
schematics to facilitate faster usability for mobile clients.
Going Mobile
Improving your mobile online business
practices has to be taken seriously now more than ever. With such a
large variety of phones on the market, you can bet that consumers will
be using theirs for their personal buying needs—needs your online
business must cater to.
A lot of businesses and industry
insiders have been writing, blogging, and doing videos about this
lately, noting that 2013 was a year where many lost out on mobile-based
client business. To gain that business some experts have advised using
Google Webmaster Tools to have ownership of desktop and mobile sites
verified, thereby gaining access to Google analytics that will help you
enter into the mobile aspect of online business.
Refusing to adapt to mobile consumer
activity can hurt, or at least severely limit, your business in the long
run. Many businesses think just having a good web site is enough, but
if you are serious about SEO and using it to generate regular business,
going mobile is the necessary path to success.