Social
media optimization (SMO) has a valuable connection to online business
generation. Given social media’s popularity, it makes sense that
businesses need to take advantage of it. Moreover, social media allows
for new creative outlets for online businesses that can generate new
sources of profit.
If you’re experienced with the most
popular social media sites—Facebook, Twitter, and LinkedIn—you’re off to
a good start. From here, it’s a matter of using them in conjunction
with our business’ SEO techniques.
The Basics
First and foremost, remember that what
you do within the context of SEO is reflective of your business, and
thus needs to be professional.
Once you’ve established your business on
social media, you have to start creating content: this could be blog
postings, graphic marketing materials, or updates about your business’
development. Also make sure that whatever your content is, it’s always
optimized with competitive keywords. Also ensure the link building
performed on your social media content remains in working order.
Social media content is only successful
if it’s shared. Failing to have functional, optimally placed links or
links lacking in proper keyword density hurts your SEO potential and
drives potential clients away.
Viable
The key to SMO is to ensure that it
remains viable over time. This requires regular content updates, adding
buttons and other means of sharing content, and incorporating attractive
thumbnails. Once you’ve made these revisions, you’ll have some room to
experiment with ideas that may attract more business, such as animated
graphics.
One thing to never forget is the
availability of online tools that monitor your social media performance,
many of which have analytics and other visuals that can show you data
about how well your social media content is performing. Use these
programs to closely observe which aspects of your SMO work and what
client preferences are.