t
has been a long and eventful journey of almost a century across 25
countries. Starting in 1908 from a small building in Baroda to its new
hi-rise and hi-tech Baroda Corporate Centre in Mumbai, is a saga of
vision, enterprise, financial prudence and corporate governance.
It is a story scripted in corporate wisdom and social pride. It is a
story crafted in private capital, princely patronage and state
ownership. It is a story of ordinary bankers and their extraordinary
contribution in the ascent of Bank of Baroda to the formidable heights
of corporate glory. It is a story that needs to be shared with all those
millions of people - customers, stakeholders, employees & the
public at large - who in ample measure, have contributed to the making
of an institution.
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Our mission statement
To be a top ranking National Bank of International Standards
committed to augmenting stake holders' value through concern, care and
competence. |
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Our Logo
Our
new logo is a unique representation of a universal symbol. It comprises
dual ‘B’ letterforms that hold the rays of the rising sun. We call this
the Baroda Sun.
The sun is an excellent representation of what our bank stands for.
It is the single most powerful source of light and energy – its far
reaching rays dispel darkness to illuminate everything they touch. At
Bank of Baroda, we seek to be the source that will help all our
stakeholders realise their goals. To our customers, we seek to be a
one-stop, reliable partner who will help them address different
financial needs. To our employees, we offer rewarding careers and to our
investors and business partners, maximum return on their investment.
The single-colour, compelling vermillion palette has been carefully
chosen, for its distinctivenes as it stands for hope and energy.
We also recognize that our bank is characterised by diversity. Our
network of branches spans geographical and cultural boundaries and
rural-urban divides. Our customers come from a wide spectrum of
industries and backgrounds. The Baroda Sun is a fitting face for our
brand because it is a universal symbol of dynamism and optimism – it is
meaningful for our many audiences and easily decoded by all.
Our new corporate brand identity is much more than a cosmetic
change. It is a signal that we recognize and are prepared for new
business paradigms in a globalised world. At the same time, we will
always stay in touch with our heritage and enduring relationships on
which our bank is founded. By adopting a symbol as simple and powerful
as the Baroda Sun, we hope to communicate both. |
