- Industry: Food Processing
- Founded: 1906
- Country: United States
- CEO: John Bryant
- Website: www.kelloggcompany.com
Profile
Kellogg Company (Kellogg) is engaged in the
manufacture and marketing of ready-to-eat cereal and convenience foods.
Kellogg's principal products are ready-to-eat cereals and convenience
foods, such as cookies, crackers, toaster pastries, cereal bars,
fruit-flavored snacks, frozen waffles and veggie foods. As of February
28, 2012, these products were, manufactured by the Company in 17
countries
and marketed in
more than 180 countries. It also markets cookies, crackers, and other
convenience foods, under brands, such as Kellogg's, Keebler, Cheez-It,
Murray, Austin and Famous Amos, to supermarkets in the United States.
The Company's cereal products are generally marketed under the Kellogg's
name and are sold principally to the grocery trade through direct sales
forces for resale to consumers. Effective June 1, 2012, Procter &
Gamble Co announced that it has completed the sale of its Pringles
business to Kellogg.