- Industry: Apparel/Accessories
- Founded: 1920
- Country: Germany
- CEO: Herbert Hainer
- Website: www.adidas-group.com
Profile
adidas AG is an holding company for the
adidas Group, which is engaged in sports footwear, apparel and
accessories. The Company diversifies its activities into three operating
segments: Wholesale Business; Retail Business, and Other Businesses.
The Wholesale Business segment comprises the adidas and Reebok business
activities with retailers. The Retail Business segment comprises the
own-retail and e-Commerce
activities of the adidas and Rebook brands.
The Other Businesses segment
comprises the brands TaylorMade-adidas Golf, Rockport, Reebok-CCM
Hockey and other centrally managed brands. Furthermore, it diversifies
its activities by geographical regions into Western Europe, European
Emerging Markets, North America, Greater China, Other Asian Markets and
Latin America. As of December 31, 2011, it operated a total of 173
subsidiaries and affiliated companies located in Germany and abroad. In
June 2012, it announced that its TaylorMade-adidas Golf business segment
acquired Adams Golf, Inc.