Profile
Baidu, Inc. (Baidu) is a Chinese-language
Internet search provider. Baidu serves three types of online
participants, which include users, customers and Baidu union members.
The Company offers a Chinese-language search platform on its Website
Baidu.com. It provides Chinese-language Internet search services to
enable users to find relevant information online,
including Web pages,
news, images, documents
and
multimedia files, through links provided on its Websites. It designs
and delivers its online marketing services primarily on its Baidu.com
Website to its online marketing customers. During the year ended
December 31, 2011, it had approximately 488,000 active online marketing
customers. Its online marketing customers consist of small and medium
enterprises (SMEs) throughout China, large domestic companies and
Chinese divisions or subsidiaries of large, multinational companies. In
May 2013, Baidu Inc announced the acquisition of the online video
business of Internet video provider PPS.
