It can be hard to juggle multiple tasks, but if you’ve got a good idea of which jobs can complement each other, you can focus on these to improve the efficiency and profits of your online business.
For example, while the “SEO vs. PPC”
debate is a common one, the truth is that the two actually work well
together. Here are five reasons why these two online business aspects
make a successful combination:
1. Saves Time
When working on a PPC campaign, you may
notice that its structure and materials are similar to those of
traditional SEO: both need keywords, use a similar ad grouping, and can
attract clients via organic searches. This overlap means that by
combining PPC and SEO, working on one means you’re actually working on
both, thereby saving you time.
2. Improves Data Usage
Tracking the results of your PPC
advertising can help you determine how to improve your SEO campaigns and
vice versa. This is possible thanks once again to the similarities in
their styles of media
.
3. Increases Adaptability
Your PPC strategy might be successful,
while your SEO is lacking. If so, why not put the latter on hold and
then come back to it when lacking PPC materials? Using both combined
means you can alternate between the two when necessary, as opposed to
using both at once. However, note that SEO is usually free to use, while
PPC can be expensive.
4. Incorporates Social Media
Your SEO and PPC optimization efforts
are transferable to Facebook, Twitter, and other social media sites.
Thanks to new trends in social media advertising and optimization, as
well as current analytics tools, you’ve combining PPC and SEO on the
major sites is both easy and effective.
5. Enables Testing
Having two media spaces, like PPC and
SEO, allows you to experiment more than you could with just one. For
example, if you’ve got a new idea for PPC advertising, test it on your
SEO first and see what happens. The more outlets you have to perform
online marketing on means the more time you have to experiment.