Social media mentions, likes and social links are one of the latest and quickest rising ranking elements in search engine optimisation. Discover more of what it means to have a presence in social media and what to consider in order to gain success.
What is social media?
Social media can be defined as ‘websites based on user participation and user created text, video, audio or other multimedia’.Noticeable examples may include social networking sites like Facebook, LinkedIn and Google Plus, micro blogging sites like Twitter, forums like TheStudentRoom, video sharing sites like YouTube, social bookmarking websites like Delicious and social news sites like Digg.
Are you present in social media?
Even if you are not present in all social media channels yet, it’s wise to make sure to at least protect your name. If you don’t have time or resources to employ a person working with social media, perhaps you can focus on a chosen few channels?Twitter, YouTube and Facebook can be some of the most obvious ones. There is often a major community or forum to participate in, where people might speak about your brand. But in the end, the choice of which channels you should use also depends on what industry you work in and which preference you have.
Why care about social media?
One of the main reasons to care is because it happens a lot in the social media channels. Being active in social media channels can lead to increased traffic and new customers. If you are not present, misunderstandings and rumours about your brand might spread before you’re able to straighten things up.Social networking through micro blogging sites like Twitter and communities like Facebook can also increase the number of visitors, while spreading your brand. And if you share your well optimised content really well, and visitors like it, you might even get search engine ranking benefits. However, SEO Specialist expects the power of social media to increase in the coming years, becoming a search engine ranking factor to seriously consider.
How to combine SEO and social media?
Connecting social media and search engine optimisation efforts are usually focused around content and interaction. Interesting, fun or well-written content is what people look for and what they prefer to share in social media channels. So make sure to make your web content stand out and make it easy to share.Source:http://www.seospecialist.co.uk/school/analysis/social-media-presence/