Web page titles are one of the most important ranking elements in search engine optimisation. Let’s get started..
Optimising titles has been important since the first search engines were launched, and SEO specialist expect titles will keep its importance in the coming years.
Read below to find out why it’s so important to write user friendly titles and what to consider when doing it.
Background: What is a web page title?
When people search on Google, Bing or Yahoo, they often scan through the web page titles, meta descriptions and website URL. In contradiction to meta descriptions, the exact title as you write will always be displayed (except for the start page, if it’s included in Open Directory).Why are titles so important?
Web page titles heavily influence your search engine rankings. It’s considered to be one of the 3 most important ranking factors. The title of your web page is also used in many instances, such as:• Displayed for users in search engine listings and for people searching after your products/services.
• It’s not uncommon to get backlinks with your website title (or the web-page URL).
• Used by default in many web browsers.
• When you save a page as a bookmark, the title is used per default.
• If your website uses feeds, the title of your latest posts will be seen here.
Unique titles on all sub-pages
You need to make sure to not have identical titles on all subpages of your website. If not, you are making it hard for both users and search engines to understand the true purpose of the subpage.Implementing keywords in titles to help overall SEO strategy
By using some of your most important keywords in the title of many subpages, your overall ranking can be very beneficial. It’s recommended to implement an overall title strategy for your categories and tags (if any) in your website’s SEO strategy.Want to learn more about how to create the optimal title? Read our guidelines about creating SEO friendly titles or do a free SEO review to see how well optimised your titles are.
Source:http://www.seospecialist.co.uk/school/analysis/are-your-titles-seo-friendly/