Search engine optimisation is focused around a wide range of topics to master. Here are the key factors to overlook and deal with in order to succeed in search engines.
What part of SEO do you start with?
A comprehensive SEO analysis should preferably start with analysing competitors and their SEO strategy. With a keyword analysis, it’s possible to find out some of the keywords driving most traffic and how you can do it better?Do search engines include your site?
Prominent search engine rankings can only be archived if your pages are included and indexed in search engines. In general, the more indexed pages you have, the more authority you get.Various technical issues can prevent parts of your site from being indexed. Absence of internal links to new pages are a common reason why certain pages of yours don’t rank well or can’t be found at all.
Classic on-page SEO: How are you being presented?
One of the most important on-page factors to get right is to make sure there is no technical issues. Furthermore, you need to check the status of your titles and headlines. Both titles and headlines should be unique, have keywords included and be present on all sub pages.What about web content?
It’s important to analyse your content and see if you can spot what your target group actually search for. Doing a conversion analysis can also be very useful, finding out if you are able to convert your visitors.Is your content, design elements and action buttons presented in a way that appeal to users? Read more about web usability and how it can affect your search engine optimisation performance.
You can also check that your content is easy to share and if social media can be a channel to use.