It’s more important than ever for an
online business to use quality writing. If you want your SEO techniques
to flourish, your content has to be original and high-quality—in fact,
your SEO success depends on it.
Here are five ways to improve your SEO writing:
1. Know Your Programs
If you’ve kept up with SEO techniques
and trends over the years, you likely know about related programs, such
as Google Panda. However, many aren’t aware of Google Hummingbird, an
algorithm that maintains quality content for all businesses online to
promote fairness. Hummingbird is definitely something you should be
knowledgeable about if you want to get the most out of your written SEO
content.
2. Watch Your Keywords
As with Google Panda, using Hummingbird
means that your content must be well-written and not suffer from an
oversaturated keyword density. While you still can use competitive
keywords, they should be evenly distributed throughout your content.
3. Optimize Your Content
Some online businesses believe that only
their web site content needs to be written properly. However, the truth
is that this rule applies to all of the content related to your
business, even if it is outside of your site; this could include social
media and any newsletters you distribute. Modern on-page techniques
require all content be well-written and optimized in order to maximize
the chances for success.
4. Update Your Blog
Many online businesses also disregard
the usefulness of blogging. While blogs have been known as sources of
content authored by untrained writers or even sources of second-hand
gossip, they can also be an important source of content by journalists,
artists, and successful businesspeople. Apply the same amount of care to
your blogs as you do the rest of your content to take full advantage of
this advertising platform as part of your overall SEO campaign.
5. Do Your Research
With the excessive amount of content
posted online, your material needs to be specific. If your online
business is going to have great SEO content, make sure it appeals to
your niche market and/or target audience. Put yourself in their shoes
and consider what sort of content they’d like, such as information about
events, news updates, or even business anecdotes. Do any necessary
research, then write the best SEO content based on your findings.